Effective Customer Intelligence is often the difference between success and failure.

Organizations have valuable opportunities to collect feedback during many types of customer interactions, such as in call centers, Web sites, and through face-to-face interactions. In today’s highly competitive global economy, organizations with the ability to systematically capture and use this information efficiently and interactively will be more effective meeting the competitive, growth and financial objectives of their organization.

DatStat Illume™, DatStat’s Enterprise Feedback Management (EFM) solution, provides your organization with an ongoing means of incorporating customer, employee, and partner insight into your business operations. EFM does not mean you conduct an occasional survey. Rather, it is the engine that shifts an organization from “conducting occasional surveys” to establishing a foundation for Customer Intelligence. DatStat Illume™ is a platform for continually collecting, managing, and using this feedback throughout your organization. Measuring these experiences over time, across departments, divisions, or subsidiaries enables you to fully engage with your current or prospective customers, employees, and partners through targeted feedback programs or by asking questions during naturally occurring events. You can then use the resulting insights throughout your enterprise to drive business improvement.

At DatStat, we believe that EFM is the first step towards true Enterprise Research Management (ERM), combining Customer Intelligence such as opinions, attitudes, and preferences of your customers, with internally generated research initiatives like employee satisfaction, business partner evaluations, and others. This enterprise approach enables organizations to integrate customer intelligence, a key corporate asset, with internal operational data in real time, gaining competitive advantage and allowing insight into the key performance indicators that drive growth.