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"Our investment in DatStat Illume is invaluable. Having switched from another leading application, we are now more efficient and expansive in our research and can better serve our growing customer base—we’ve removed workarounds, saved 15-20% on costs, and expanded our client service offering."
–David Moore, Ph.D. | Director of Quantitative Research
The Hartman Group expands research boundaries by switching to DatStat Illume.
The Hartman Group
As the leading source for in-depth insights into the healthy lifestyle and wellness markets, The Hartman Group combines qualitative and quantitative research to drive marketing intelligence and pave the way for organizations to better understand consumer behaviors. With sophisticated online survey application needs, it quickly became clear that their previous application’s web page-based approach wouldn’t work for The Hartman Group’s innovative research.
Expansive research was inhibited by linear design and basic functionality of the incumbent solution; such as the constraints around minimal questions types and inflexible page-based control over which questions were seen by respondents.
Basic and advanced functionality needed to accomplish client goals required additional programming and customization costs.
The existing solution didn’t offer a way to authenticate surveys or redirect respondents dynamically based on real-time responses, which lead to time spent manually developing solutions to cleanse data and redirect survey respondents.
With respondent-based pricing, larger survey samples increased costs which actually discouraged research and forced costs to be passed onto customers.
DatStat Illume offered multiple question types and advanced show-if and branching logic—allowing Hartman to deliver a superior respondent experience. In one example, specific criteria were developed to automatically manage the survey experience for 8 different panel groups that overlapped. This would have been impossible with the incumbent solution.
DatStat’s breadth of functionality removed the need for custom programming. When additional flexibility is needed, the optional source tab allows programmers to perform direct coding at the question level.
With no charges for respondent or per complete, DatStat Illume offers a scalable and predictable research solution.
DatStat’s flexibility removes the need to create workarounds; survey authentication provides the ability to auto-authenticate, manually authenticate, or dual-authenticate based on preloaded data or unique identification codes plus custom end pages enable the right respondents to be directed to the right end page message.
Increased productivity and complexity with surveys has enabled Hartman to serve clients in new ways—paving the way for innovative research while capitalizing on a 20% growth in the client base.
Saved an additional 17% on investment costs by removing the hassles of custom development work to achieve product flexibility and accomplish client goals.
Saved 15-20% on annual service costs which allows a savings to be passed on to the customer and increases Hartman’s competitive edge.
Increased survey security and data integrity and removed the need to write special workaround programs which saved an average 8 hours of work per project.
