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"The real-time insight we discovered with DatStat Illume enabled us to make program, benefit, and service changes that increased our membership enrollments three-fold, and in turn, our revenues."
– Kathi Jones l Executive Director Microsoft Alumni Network
With a tech-savvy crowd that guards their time as a precious resource, Microsoft Alumni Network (MSA) require a well-engineered feedback management solution with complex survey branching, triggered communications, and real-time data access that offered actionable insight to improve benefits and increase membership.
With a 250-item survey, the tech-savvy member-base had little tolerance for time-consuming surveys, which could result in lower completion rates.
Consistent communication, to this time-restrained audience, was key in ensuring high response rates, allowing MSA to make decisions in the best interest of membership.
MSA needed the ability to interact with, sort, segment, and cross tabulate the data on an ad-hoc basis anywhere, anytime.
Utilizing DatStat Illume’s complex question branching and show-if logic, the 250-item survey adapts itself to present only relevant questions based on pre-defined target segments and real-time respondent answers.
DatStat Illume offers members the freedom to complete surveys anywhere, anytime. Plus, email management allows MSA to set and forget their communications including emails based on selection criteria.
Real-time data access and advanced query capabilities enable MSA to make faster decisions about program improvements.
Respondents were presented with only questions relevant to them, creating a conversational survey experience that increased data accuracy and survey completion rates.
MSA saved time with advanced email communication management while the email reminders improved response rates to an unprecedented 50%.
Program improvements have increased membership 3-fold — ultimately increasing MSA revenues.
