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"With DatStat’s help, we’ve developed the gold standard for the usability feedback process, and as a result of our success, numerous other Microsoft groups are now using DatStat Illume™."
–Jun Kim | MGS User Researcher Microsoft Games Studios
Microsoft Games Group is charged with developing, testing, and releasing about
70 different MSN, Xbox, and Windows-based gaming software products each
with their own product lifecycle and research needs. after losing time using an
“award-winning” online survey product, MGS needed a sophisticated research
product with responsive customer services.
Previous survey software fell short on user interface, workflow, and basic research
functions like “multiple criteria show-if” logic, making streamlined research difficult.
Previous solution couldn’t integrate known data or real-time information about
customers into testing research, therefore managing participants and inserting real-time
data was near impossible.
Lost time due to inability to access and analyze data in a meaningful way which in
turn delayed the ability to make timely, informed decisions and delayed product release
cycles.
Needed a research partner invested in their success; their previous provider fell short
on responsiveness to product issues and understanding complex feature requests.
DatStat illume delivers centralized and standardized tools like object repository, survey
templates and cloning for fast, consistent research across 70 products. Plus, role-based
access enables workflow and controlled access to capabilities and data.
With conditional logic, piping, source tab, complex branching, and ability to upload
known data, datStat illume offers advanced interactive survey research.
DatStat illume enables real-time access to collected and known data through drill
downs, cross-tabulation, cross-survey, and trend analysis.
DatStat’s team of researchers understands research and integrates customer feedback
into the product roadmap while providing responsive customer support and consultation.
Having grown to 30 licensed users across the Games Group, the team flies through
sophisticated product testing—doing 70% more research in the same timeframe.
Real-time survey questions are displayed during game play directly related to what the
tester is doing or not doing in the game—gaining incredibly targeted real-time insights.
Games created and continuously manage their own participant database for use across
product testing, managing 10s of thousands of participants per year.
With an invested research partner, MGS has a trusted survey partner who has
delivered on promises and continuously improves product to meet their needs.
