How to Engage Patients with Sticky Technology [Infographic]

The Problem

The number of patients with chronic disease in the United States continues to rise. As of today, 1 out of 4 patients has one or more chronic disease. This patient population is growing year after year and accounts for 66% of the national healthcare expenditure.

Patient-powered networks and disease management programs are searching for ways to engage these patients with chronic diseases. By doing so, they hope to obtain a better understanding of their health condition through more patient-reported data captured in a non-clinical setting (e.g. lifestyle factors, daily check-ins, etc.)

Combining this with patient-generated data and electronic health records creates a 360 degree view of the patient, helping to personalize care programs. At the same time, aggregating all of this data will provide a refined direction for health research striving to find ways to improve the lives of patients with these chronic diseases.

The Solution

Leveraging sticky technology is the perfect solution to creating strong relationships with, and continually engaging, these patients with chronic diseases.  Such a technology has these four core components:

• Access – meet patients where they are at by providing an easily accessible patient portal or mHealth application.
• Ability – encourage patients to engage frequently by minimizing the complexity of doing so.
• Triggers – provide external cues and reminders to log daily progress and/or health data.
• Motivation – personalize their experience and care by leveraging the data they’ve provided.

With a sticky technology, you’ll be able to develop a better understanding of each individual patient’s health needs, which will help refine their care programs and health research – ultimately, improving health outcomes.